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Friday, March 12, 2010

An interview with the Midlands National Arts Manager

This is an interview that was conducted by Caven Masuku with the Midlands Provincial Arts Manager, Abigal Sivanda about the plans and developments that are lined up to improve arts in Midlands Province. Midlands Province is a placed blessed with talent and is the third largest city in Zimbabwe. Most artists move to vibrant towns like Harare and Bulawayo, where they think they can make money leaving Midlands province desolated.

Q. Can you give me your background as Provincial arts manager?

A. Thank you so much Mr Masuku! I am the Midlands , provincial arts manager, a former lecturer at Nyadire College, in arts and design field. I started at grass root level as a junior lecturer and rose through ranks to become a senior lecturer. I was trained as a teacher at Hillside teachers college, specializing in Arts and design ,and English and taught in Beitbridge from 1999 to 2002. In 2002 l studied an Art and Design degree at University of Zimbabwe, and then worked for the National Art Gallery in Bulawayo as arts administrator under Mrs Adellis Sibutha.

Q. Miss Sivanda can you comment about the artists activities in the Midlands province?

A. Artists in Midlands province have great potential that can be catapulted further through exposure and funding. In Midlands artists are working hard to earn a living and with “struggling economy” , what people around are earning do not have disposable in-come to support the work of art. Artists are starved for the platform at provincial level to show case their talent. As national Arts Council of Zimbabwe in the Midlands province, we are looking at the ways to improve artists position through promoting them. Women in arts especially in Gweru are few and as an arts organization we are working towards addressing that problem. Rural folk in terms of arts are not given space yet they play a major role to preserve our culture. Midlands is a province with mixed lot of bag where we have the Shona tribe, Ndebele, Shangani, Tonga and so forth.

Q You mentioned the word culture and what do you understand by that?

A. Thats interesting Mr Masuku, Culture is the way people live and interact as a society. It is the people's beliefs, tradition, life-style and way of thinking. In Midlands culture is captured through inherent practices that is transmitted from generation to generation. The good examples are mbira music, potters in Mberengwa, traditional dance around the Midlands province.

Q Comparing Gweru with Bulawayo in arts disciplines, is there any gap?

A. Oh! Not at all Mr Masuku. The issue is that there are more activities in the metropolitan like in Harare and Bulawayo where artists can earn a living and amass wealth out of it. Most artists from Midlands province move away from Midlands to bigger towns like Bulawayo, leaving Gweru desolated. If we do away with that then it is clear that there is no gap whatsoever in arts activities that make Gweru distinct with Harare and Bulawayo.

Q. What plans as new administration do you have to improve arts activities in the Midlands province?

A. Yes! We have lots of plans to develop artist and to benefit them along the way. We are organizing the Midlands Arts Festival in June that will encompass all the eight districts. Artists are important and without them we are nowhere. Artists speak where words, eyes, ears and mouths fails. We are constantly working with them through various programs that are lined-up for them. Our main aim is to create a platform for them and amongst themselves. The Midlands province national arts council have created a web-log to market and promote artists in the province. As a new administration we are there to market the artists products not only within boarders but also across the boarders. I hope to create a website that will equip our artists and create a forum for them to interact with the lager world.

Q. From your opinion what do you think can be done to improve arts industry in Midlands province?

A. There are some setback in the Midlands province that need to be rectified for the development of our arts. There is need for concerted offices, co-operations by business community and social responsibility. Artist have been complaining about lack of the art gallery. An art gallery is a custodian place, where information can be preserved. As National arts Council in Midlands province, we may not be able to build a gallery, but there is great need to look into that.

Q. How is your relationship with electronic media in an attempt to improve the arts discipline?

A.Yeah! We do have strong relationship with the electronic media. Artists need to have tangible papers as an offer when need be by electronic media, that is the only way they can go on air. National arts Council of Zimbabwe have links with Radio Zimbabwe and media houses in Midlands. Electronic media are so much into educational programs such as theatre and reading of books. Television perhaps is the only media that we are yet and have not given us a coverage. Well in short i will then say reception has been a problem and will be a problem.

Q. How do Midlands province National Arts Council of Zimbabwe (NACZ) assist artists in marketing their artifacts?

A. I like your question! Yes we assist our artists to market their products by planning and organizing festivals as a way of them to show case their talent. For instance the Midlands Arts Festival will be a combined effort for everyone in Midlands including the business people, community, tourists and artists. So the festival will be the first stepping stone and culture week to be held on 15-22 May 2010 in Matabeleland North will be another good platform to market the artists products.

Q. Do you have any plans or programs lined up for 2010 as Midlands province?

A. Not really. Well artists have started and the NACZ have strategic plans for 2010 to benefit artists . Artists have to take their artifacts to the world cup in South Africa. NACZ is in the mid of preparing for arts development fund.

Q. What words of encouragement can you pass to the artists in the Midlands province?

A. l would want to urge artists to endeavor to do their best, seek new opportunities and ideas to create something unique in showing cultural background and also to work on artifacts that will attract tourists out there.

Carlos Slim overtakes Bill Gates in world rich list

In the BBC News of 11 March 2010, it emerged that a Mexican telecom giant Carlos Slim has topped Forbes magazine's billionaire's list - the first time since 1994 that an American has not led the rankings.

Mr Slim's fortune rose by $18.5bn (£12.4bn) last year to $53.5bn. That beat Microsoft founder Bill Gates ($53bn) into second place, with US investor Warren Buffett ($43bn) third.This reflects the paradigms shift in terms of affluent in Northen America. Technology is one area where the western countries thrives on to make their riches and then market their products to the third world countries. Third world countries are take as secondary market for the developed world.

In 2009 332 names left the list after a tough year, but the total number of billionaires on this year's list rose from 793 to 1,011, Forbes said. I wonder if that could be same with Zimbabwe, where we already have moguls like Strive Masiyiwa, Phillip Chiyangwa, Delma Lupepe and many others.

A spokesman for Carlos Slim refused to confirm the Forbes estimate of the Mexican tycoon's wealth, saying they did not "waste their time" on such calculations, but he welcomed the result. In France 24 they presented the same facts and asked Carlos Slim to comment on the rankings.
"We're pleased that he has been considered the best businessman of the world," spokesman Arturo Elias told the BBC. "It means there is trust among the investors." Forbes magazine's chief executive Steve Forbes told the BBC that Mr Slim had been slowly climbing the rich list for a number of years. This indicates how media should be taken seriously like any other business that can generate enormous income.

"He has been dominating businesses in Mexico, and businesses in the US as well," Mr Forbes said. Slim foresaw the rise in telecommunications, particularly cell phones. And he is also big in cement."

The year's biggest gainer, Brazilian mining tycoon Eike Batista, broke into the top 10 for the first time. This also indicate how Latin America is gradually gaining power in accessing wealth and competing with the conglomerates that are based in Northern America.

He came in at number seven, having boosted his wealth by $19.5bn to $27bn. This at list open up an area of analysis how the audience of the Forbes magazine managed to catch the market ninch which satisfied the needs of the audience. Again the images that are perpetuated by this magazine that have generated Slime more income need to be analyzed to evaluate how the magazine has capture images appealing to five senses to generate lucrative income.

It will be a good move especially to developing countries like Zimbabwe to analyses how their media organizations can be boosted to enable the media owners to amass wealth that will change the ranking of affluent people in Zimbabwe. With the use of the green dollar, advertisement charges have to be hiked and business will be more willing to place advertisement to improve their image, reputation and to sell their products local and at global scale.