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Monday, December 21, 2009

The positive achievement of Copenhagen

The Western media publicly announced that the Copenhagen Conference was a unique moment ever to be achieved in history. It is salient to examine whether this uniqueness is measured in terms of achievement with regard to environmental issues or integration of the world leadership.
The BBC News indicated that despite the hassles that the leaders had at Copenhagen Conference there are changes that this conference had made which among will be talked about in this story.It is therefore salient to question whether the achievement talked about can be viewed the same from an African context.
The conference had 110 world leaders present and a single issue on the agenda, judging from history there has never been a meeting like this. The countries that brokered the text, the US, China, India, South Africa, Brazil and the EU, also reflects a world in which the balance of power has significantly changed in the last 20 years. This statement can be a born of contention in that only few countries are talked about here and nothing much is said about third world countries like Zimbabwe, Senegal, Ethiopia,Somalia and so forth. Again it is debatable as to whether what the conference discussed will be fully factored by leaders who attended the conference. It can be argued that this conference sounds like a meeting that was meant to rate the countries with potential, or countries that had emerged to join super powers like America, Canada, Australia, Germany and Britain.
The conference is said to have redefined the debate between countries in terms of awareness of climate science and support for action. There is no longer any question that climate change is central to the political thinking of every country on the planet. Again environmental awareness is important but western countries or developed countries are the ones in lead when it comes to emission of gasses that destroys the environment. Most developing countries do not produce mass destruction weapons which have gasses that destroys the environment. The western powers are the ones who does that and are including developing countries to be part of their mess. In Zimbabwe, not even a single day have i heard the manufacturing of dangerous explosive that destroys the environment. Yes we do have industries that produces too much gasses, but which i hope do not causes drastic emission that can destroy the environment. Apart from that the Environmental Management Agency (EMA) as an organisation that deals with environment preservation is doing a lot to curb that. This is just like the human rights convention of 1948, that was convened after the first and second world war, that benefited the western countries who were involved in wars. The third world countries did not benefit much on that, if they did it was by chance. Perhaps what can be recommended about it is that it created consciousness to the the developing world population that there is need to respect human rights.
Public awareness has also massively increased. The vast campaigns run around the world in the run-up to Copenhagen by governments, NGOs and business and the media coverage of the issue and the summit have made addressing climate change widely understood and discussed from the pubs of rural England to the bars of Beijing. This perhaps is one aspect i will agree with the rest, but differ in that the conference was embodied with political tension than with environmental knowledge to improve our environmental conditions.
The other very important change is that green growth is now the prevailing economic model of our time. The idea that addressing climate change is bad for business was buried at Copenhagen. Countries from both developed and developing worlds have announced low-carbon economic plans and are moving forward. Well i guess this is a gloss over picture which need thorough investigations and which many people will beg to differ. In Countries like Zimbabwe where we have too many scrap cars with running engines i do not think this is true.
On the other hand, it is said that Copenhagen despite its positive achievement had certain issues that it failed to resolve which among include combination of political will, economic direction and public pressure was not enough to overcome the concerns over sovereignty that many countries have in the context of international law. The final decision reflects the fact that many countries only want to be answerable to themselves. They will co-operate, but not under the threat of legal sanction. From my view i guess this is the most important issues this conference should have resolved. For environmental policies to be full implemented at global standards there is need to address political and economic tension that exist between the super powers and their colonies. For instance,sour relationships between Zimbabwe with Britain and other western powers is a serious issue that can block the fully implementation of environmental policies initiated in such conference.
Again setting standards for developing world similarly to the developed world is a mammoth task which can not be easily measured and quantified. I support the BBC news view that the first time actions by countries can be assessed globally, but there is no verification of the actions undertaken in the developing world unless they are paid for by the developed world. Assessment measured used against the developed worlds can not fit well in the developing worlds. It is however questionable how this will be achieved and how developed worlds can be put in the same footing with the developing worlds.

It remains to be seen whether committed targets on emissions, which are due to be made at the end of January, will make a difference. The BBC news is quoted saying that there will also be a review of progress in 2015 which may offer the opportunity to adjust any targets in light of the science. There is query whether the review in 2015 will be all encompassing due to the political and economic tension that exist among the superpowers , and also between the developed and the developing worlds
For any better understanding on this issue please feel free to email Masuku caven on masuku.caven@gmail.com. Thank you!

Thursday, December 17, 2009

A talented visual artist in Midlands (Gweru)






An artist like Godwell Mkandhla has always functioned in his society as the recorder of mores and experience of his society and as the voice and vision in his own time. Visual art like oral art is a vehicle of imparting the values and cultural personalities of the society. Mkandhla like any other artists is talented in painting, stone sculptor and weaving.

In an interview conducted with Caven Masuku, Mkandhla said that he was born in Zvishavane in 1979. He did his primary education in Bulawayo and secondary education in Hwange secondary school. He was later trained in visual arts at Surprise Centre a place situated 20km away from Gweru along Shurugwi road.

Mkandhla said that visual art is all about feelings and giving a sight of objects around. Visual artists teach people through artistic works like painting to honour their culture . Painting is one medium and means of communications that was used by the Bushman and the Mesopotamia to communicate to the society.

Visual art as a genre in arts like oral and written literature cultivate good culture to the community. Visual arts through drawings remind people of their past, their learned ways of living, behaviour and attitudes. “Through my paintings i reflect harmony within the community and preserve the culture of my people', said Mkandhla.

He added that Visual art unlike oral and written literal works of arts uses the voice and words to disseminate information related to social, cultural, economic and political issues within the community. Visual art on the other hand is silence and is loaded with meaning that can be determined by the viewers cultural background that sometimes can be different to the intended intention by the artist.

Visual artist assist people to learn about their traits using the animals, birds, trees and natural vegetation surrounding them through attaching meaning to it. It needs talented artists like Mkandhla to apply his visual artistic talent to remind people and educate them about their learned ways of living.

Economically, visual arts assist in drawing the attention of the foreigners , who can bring forex through buying artistic artefacts and improve the financial well-being of the country. Again artist can earn a living like formal employed workers and can create employment to the youths, said Mkandhla.

In responding to the current problems faced by Gweru artists, Mkandhla indicated that many artists in Midlands ,Gweru faces financial constraints which contribute negatively to the standard of their products.

Furthermore, Gweru unlike Harare , Bulawayo and Mutare has no art gallery to show case and sell their artefacts. “As artists in Midlands, Gweru we have tried to talk to the Military Museum so that they can allow us to display our products for exhibition”, said Mkandhla.

Mkandhla so far has produced more visual art products which among include his 2005 painting entitled “Spirit Blood”. This painting reflect the ills of road accidents and was triggered by the accident that happen along Shurugwi road in 2005, that spilled blood. Un-timed death is painful and causes many people to die young and with brilliant ideas, he said.

Stop violence is another visual arts product that was produced by Mkandhla in 2005 and remind parents that domestic violence is not health for their children. This art products condemns violence that affect the performance of the school going children who witness the fight between their parents on daily basis.

In 2006, Mkandhla produced the “bushman paintings”, a product that was produced through the mixture of soil with paintings. Such paintings that sometimes can be done on stones as a medium benefit society to learn history much better than written words that can be subject to bias.

Mkandhla told Masuku that so far he has only exhibited in Gweru Agricultural Show for 2009. In this show a new visual artefacts called “Sad faces” was displayed to educate people about the strange happenings that catches them by surprise. “As artists there are difficult times that we pass through that makes sad moments for us and this is what i was communicating to the society through my paintings', said Mkandhla.

The talented artist Mkandhla advise other artist to be perseverance, persistent and hard working. Artists should take time and not rush things and admire people like Dominic Benhure and Gutsa who came a long way and have laid a good example to all artist in Zimbabwe, he said.

The National Arts Council of Zimbabwe, Provincial Arts Manager, Abigal Sivanda said Mkandhla as a visual artist in Gweru has a modern tendencies and his work has not been exposed. Sivanda said that, “Mkandhla once visited Bulawayo Arts Gallery for assistance in his artefacts but did not get the help he needed at that time”. She promised that for the next four weeks as the new administration in Gweru, they will organise an exhibition to enable the business community to meet with local artist. She said that as a marketing strategy this will promote Gweru artists and enable them to sell their arts products to the local business people.

Tuesday, December 15, 2009

Tips for managing employees

Communicate their way

If you have an influential post at work that deals with regulating and supervising other workers it is important to communicate effectively with the. Communication is the only way through which information can be disseminated from one point to another. Communication as a process of creating and exchanging information between or among individuals who are completely different but have something in common in order to reach mutual understanding has to be crafted well. Communication in an organization should be kept simple, precise and straight to the point. Organizations have different type of workers the highly literate and the less literate. It therefore wise for the managers or boss to ask the subordinate they manner or ways in which they prefer getting their messages. Those with assess to the Internet and mobile phones can prefer to get the message through their communication gadgets. The less educated can prefer to get the message through the word of mouth using the language they understand. Other employees prefer to get the message in figures instead of words. Any boss with his employee at heart should do things to suite the subordinates.

Focus on goals

Managers should be guided by goals when dealing with their subordinates and not be particular about the methods. When engaged in a conversation the recipient should all focus on the purpose of conversation and not to develop an attitude of getting their own way at the expense of others. Communication is done to inform, to get the message understood,to achieve the intended goals and to create a strong rapport within the organization. The more the workers communicates the higher the chances for them to remain focused. Recipient should avoid being emotional and arrogant when communicating.

Face up fast

In a conversation the recipients should be simple to sort things out immediately. As a leader, subordinates should be encouraged to be honest and open up their heart. This assist to enable individuals to exchange their ideas in a robust atmosphere. It is wise to talk in an adult way and avoid conflict. Despite the position that individuals hold it is advisably to be respectful of peoples age and positions. At time bosses hate people who challenges them and who tell them their ideas. Wisdom makes one to become a good communicator. It can tell you what to say, how to say it and when to say it with polite selection of words to put across the message.

Do not reward bad behaviour
People come to work with different background that at times does not tally well with their boss's behavior. It is wise not to always be in a habit of trying to solve other people's problems because they will just bounce back to you for assistance. Leaders should set the right precedent to their subordinates. Tell them what behaviour you look forward to them and when and how to display it.

Be clear and consistent

Tell the person you are dealing with what they are required of doing. It is important always to tell your subordinates what need to be changed about then and when. If it is bad behaviour tell it straight when it is displayed that you hate it. Be friendly, open and at the same time firm when dealing with human beings. A human face is a must , but at times you have to wear a different face to show that you can be anything when you are pushed over the corner. A Janus face that is always talked about in public relations practitioner is the best ever to be displayed in communicating or dealing with your subordinate. For views and comments you can email Masuku caven on masuku.caven@gmail.com or call 263-913210607

AOL part ways with Time Warner

AOL part ways with Time Warner

The BBC news says that AOL and Time Warner have formally part ways after almost 10 years as one company.

It is said that under the deal that was sealed by the two media giants a consensus was reached, qualifying that shareholders will receive one AOL share for each 11 Time Warner they own.
The BBC on-line news in the technology column revealed that AOL shares will begin trading on Thursday. They will even regain the market ticker symbol they used before the merger. It is important for media students especially those from 3rd World countries to be conscious of such development. Media just like any other business is there to generate profit and deals have to be made to boost the financial status of the organisation

But the company will be worth a tiny fraction of what it once was. Its market value is put at about $2.5bn - 10% of its value at the firm's height.

Media stars in America at the time AOL and Time Warner mergered in 2001, their marriage viewed as the "deal of the century" - one that brought superstars of both old and new media together. In Global media it is a norm that media organisation merge either vertical or horizontal to become one. This apart from making the global media grow big it has some political connotations that can be analysed under the political economy of media.

New media technology is one influential aspect that makes global media to shift position time and again. BBC news says that the separation between Time Warner and AOL came soon after AOL started to look jaded as its once-popular dial-up Internet model was superseded by broadband. Again in media studies students should observe the influential role played by technology in shaping the global media organisation.

Time Warner's long-established collection of TV and magazines proved no bulwark against new developments. It also lost revenue as the media fragmented further. AOL as global media organisation have websites that provides wider services such as the on-line news, emails and so forth.

Tuesday, December 8, 2009

CAVEN MASUKU CV

CURRICULUM VITAE

NAME CAVEN MASUKU
Date of Birth: 04-10-1981
Mobile Number: 0913210607
Home Address: 352 MTAGE ROAD SENGA T/SHIP, GWERU
Email Address: masuku.caven@gmail.com or masukuc@msu.ac.zw


Midlands State University Varsity on-Line publication: In 2007 i was one of the Posts Graduate Diploma students to start the varsity Voice MSU on-line paper

Online Publication, Weblogs, Profile and so forth:

These projects were undertaken using my own initiative during the work related learning period (September 2006-July 2007).

The Business Express Won the Award for Being the Best Community Newspaper NJAMA Award in 2007.
NAMA NOMINEE Award Certificate in 2007
NAMA NOMINEE Award Certificate in 2008

ON-LINE PUBLICATIONS
www.masukucaven.blogspot.com
www.cave8.wordpress.com
http://blogs.24.com/Lulindo.com
http://ezinearticles.com/?expert_bio=Caven_Masuku
www.msu.ac.zw/cm/joomla/index.php?option=com_content&task=category§ionid=1&id=20&Itemid=2 - 23
http://blogs.24.com/Lulindo
http://blogs.24.com/Lulindo
Adobe PageMaker (Page Layout and Cover Design)
Microsoft Office Word, Excel, PowerPoint
Internet competence

JANUARY-2002-DEC 2005: ZIMBABWE OPEN UNIVERSITY
AWARD: BA English & Communication Studies
Class : 2:1(Upper second class)
KEY MODULES
Introduction to communication
Introduction to Applied Linguistics
Introduction to Literature
Communication, English and literature
Communication in Negotiation
African Literature

English for specific purpose
Multimedia Communication
Zimbabwean Literature

Research in Communication, Language & Literature
Training for Specific Purpose
Computers in Communication, language & Literature
Research Project

Dissertation: "An investigation as to whether advertising is a form of
Propaganda use to manipulate people's mind in Gweru
Urban"

CURRENT STUDIES
MASTERS OF SCIENCE IN MEDIA AND SOCIETY STUDIES DEGREE
Feb 2008-Dec 2009

Period: April 2008 - July 2008
Level: 1.1

MMSS 701 Theory and methodology in Communication Merit
MMSS 702 Mass media Audience Merit
MMSS 703 The Media Governance and Development Merit
MMSS 705 Principles and Practices of Health Communication Pass
MMSS 707 Media Human Rights and crisis Management Pass

Period: January 2009 - April 2009
Level: 1.2

MMSS 704 Political communication & Political marketing Pass
MMSS 710 Corporate Communications Management Pass
MMSS 711 Media & Communications Regulations Pass
MMSS 712 Critical Media Theory Merit

Period: August 2009 - December 2009
Level: 2.1

MMSS801 DISSERTATION Pass
MMSS802 CRITICAL POLITICAL ECONOMY OF THE MEDIA Merit
MMSS805 INTEGRATED MARKETING COMMUNICATION STRATEGIES Pass

Decision: PASS


February -2007 - Dec 2007: Midlands State University
Award: Post Graduate Diploma in Media & society Class: PASS

Key Modules
Introduction to Print Journalism
Journalism and Desktop Publishing
Media Law and Ethics
Comparative Media in Africa
Texts, Audiences and Reception
Principles of Advertising & Public Relations
Theories of Communication

Media Research Methods
Global Media Structures
Political Communication
Critical Media Theory
Political Economy and the Media
Radio Journalism



FEB- 2000-DEC 2000 EDUcare College
NATIONAL CERTIFICATE IN COMPUTER
STUDIES

Key Modules
1998-1999: Educare College
'A' Levels
Sociology, Divinity & History

1995-1998: SENGA SECONDARY School
'O' Level

April 2008-up to date: Midlands State University
Teaching Assistant Lecturer in Media Departments. I
Assess students on attachment, mark the
Assignments. I am also in the work related learning
Committee (Department of Media & Society Studies)

Dec 1999- Sept 2003: Desai Spar Supermarket
This was the placement year of my degree course where I was based in Editorial and Marketing Departments.
Duties included Writing articles, Page layout, Design of advertisements, Marketing and Distribution of the paper.After completion of the attachment, I continued freelancing for The Business Express.

Jan 2003 - Dec 2005: EDUcare College
Teaching English Literature and Sociology at Advance
Level.
Lecturing Advanced Business Communication

February 2005-February 2008: The Business Express
Senior News Reporter
Writing stories, interviewing sources, supervising intern
Students on attachment, designing the paper and
attending to Press Conferences.

March 2008-April 2008:The Voice of Zimbabwe
Radio News Reader and News Reporter.
Writing business News
Conducting on air business programs
On-line networking
Watching Soccer
Travelling
Writing Stories online

TEAM WORK SPIRIT, STRONG PUBLIC RELATIONSHIP&COMPETENCE IN COMPUTERS

REFERENCES
The Manager
Miss Kirunda
Business Express
2ND Floor Suit 201-204
Main CABS BLD
Box 836, Gweru
263-221508
email: jkirunda02@yahoo.com.au

The Chairperson Media Department
Mr P Mandava
Midlands State University
P Bag 9055
Gweru, Zimbabwe
mandavap@yahoo.com
263-260337/263-260450/263-260475
Mobile: 263:913282886

Mr Aaron Radman Manager
Infrastructure Development Bank of Zimbabwe
5th Floor,First Mutual Bldg, Main Street 9th
P.O Box 2932
Bulawayo
Zimbabwe Telex 263-33061ZDB ZW
Tel 263-70035/70241/70398/70672
Telefax;263-69313
Mobile:263 912294591
E-Mail; aradman@idbz.co.zw