In the BBC News of 11 March 2010, it emerged that a Mexican telecom giant Carlos Slim has topped Forbes magazine's billionaire's list - the first time since 1994 that an American has not led the rankings.
Mr Slim's fortune rose by $18.5bn (￡12.4bn) last year to $53.5bn. That beat Microsoft founder Bill Gates ($53bn) into second place, with US investor Warren Buffett ($43bn) third.This reflects the paradigms shift in terms of affluent in Northen America. Technology is one area where the western countries thrives on to make their riches and then market their products to the third world countries. Third world countries are take as secondary market for the developed world.
In 2009 332 names left the list after a tough year, but the total number of billionaires on this year's list rose from 793 to 1,011, Forbes said. I wonder if that could be same with Zimbabwe, where we already have moguls like Strive Masiyiwa, Phillip Chiyangwa, Delma Lupepe and many others.
A spokesman for Carlos Slim refused to confirm the Forbes estimate of the Mexican tycoon's wealth, saying they did not "waste their time" on such calculations, but he welcomed the result. In France 24 they presented the same facts and asked Carlos Slim to comment on the rankings.
"We're pleased that he has been considered the best businessman of the world," spokesman Arturo Elias told the BBC. "It means there is trust among the investors." Forbes magazine's chief executive Steve Forbes told the BBC that Mr Slim had been slowly climbing the rich list for a number of years. This indicates how media should be taken seriously like any other business that can generate enormous income.
"He has been dominating businesses in Mexico, and businesses in the US as well," Mr Forbes said. Slim foresaw the rise in telecommunications, particularly cell phones. And he is also big in cement."
The year's biggest gainer, Brazilian mining tycoon Eike Batista, broke into the top 10 for the first time. This also indicate how Latin America is gradually gaining power in accessing wealth and competing with the conglomerates that are based in Northern America.
He came in at number seven, having boosted his wealth by $19.5bn to $27bn. This at list open up an area of analysis how the audience of the Forbes magazine managed to catch the market ninch which satisfied the needs of the audience. Again the images that are perpetuated by this magazine that have generated Slime more income need to be analyzed to evaluate how the magazine has capture images appealing to five senses to generate lucrative income.
It will be a good move especially to developing countries like Zimbabwe to analyses how their media organizations can be boosted to enable the media owners to amass wealth that will change the ranking of affluent people in Zimbabwe. With the use of the green dollar, advertisement charges have to be hiked and business will be more willing to place advertisement to improve their image, reputation and to sell their products local and at global scale.
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