Media relation

Media relations is a cumbersome subject to “get your arms around”, in public relations. The media rather may help to create and sustain the image of your corporation. Media relations are the relationship between practitioners in public relations and those in the media. A big part of this rapport is the recognition that you have a job to do as Public relations personnel and so do they the media personnel. Normally the press is neither friendly nor hostile. The media personnel are there to get juicy news to inform and attract readers. Those who work well with the media can get their clients billions of dollars of free publicity. The media is not a simple uniform tool; there are multiple types of media very different from one another. The electronic media has never been less respected, yet it has never been so powerful. The media is as powerful as the government and have power to build and sustain an organisation or person and at the same time destroy a person. Knowing what reporters and producers want involves experience and that experience is continuous. Keep up with who’s who in the media both print and electronic and figure out what turns them on and off. Communication experts from various organisations use press conference and press release. A press conference unlike press release is that it enables ACTUALITY-video clip or audio-for the electronic media. For print media the conference gives reporters an orderly environment for face to face interrogation. A press kit should contain relevant items for the media personnel like announcement, appointment of a new Chief Executive Officer (CEO) and biography of the new executive.