Communication using colours

Perception of colour is a personal, even intimate experience. How we identify colour may vary from person to person across the globe One thing that can and has been tested to person, though, is the psychological response that certain colours evoke. Colour is part of art whether in abundance, lacking, or displayed in a harmonious pairing. The mindful use of colour should be used to an artist’s advantage. Certain wall colours, such as pale blue or yellow, can bring feelings of peace or happiness or help ease anxiety. An ensemble can leave distinct impressions of passion if there are shades of red or of grandeur with purple hues. When it comes to the topic of colour, the possibilities are as infinite as its variations. Red represents passion, power, energy, love, desire, aggression, heat, danger, violence, intensity, strength. Reds tend to grab attention, encourage conversation and appetite, and often appeal to men. It is used on fire trucks and extinguishers to gain immediate attention for the same reason it is used on warning labels and call-to-action buttons and links. When worn, it can exude a sense of power or trigger sensuality. In short, red is all things passionate and intense. Blue represents serenity, positivity, loyalty, trustworthiness, friendliness, sweetness, charm, harmony, unity, stability. There is a reason why blue is so often used in political campaigns. Politicians want to be trusted and seen as charming. Blue is a calming colour, so it is frequently seen in places of peace and rest most likely because of its relationship to the ocean and a clear sky. Yellow represents happiness, optimism, enlightenment, wisdom, cheer, idealism, hope, clarity. Because of its relationship to sunshine and light, yellow is the most joyful of colours. So it is often used not only to attract attention but also to make its message stick because it cannot be ignored. White represents purity, cleanliness, sterility, innocence, cold, simplicity. Although white is the lack of colour, it still belongs on this list because of its usage. When worn, it shows purity and innocence in most cases. When used in a design, it symbolizes simplicity and sterility, hence the term “white-space.” Orange represents creativity, enthusiasm, fun, energy, vigour, audacity, healing, immunity, success, balance. Depending on its hue, orange can portray several different things. Bright orange is linked to originality and vivaciousness. Like red, it triggers appetite and draws attention. Its more muted tones are related to the fall season, representing balance, healing, and immunity. Green represents: life, health, growth, soothe, renewal, refresh, calm, freshness, generosity, jealousy, envy, inexperience. Like many colours, green has both positive and somewhat negative implications. It is refreshing and represents youth and spirit. At the same time, as with adolescence’s dual implications of both vitality and inexperience, green can also depict jealousy because of the cliché “green with envy.” Purple represents extravagance, royalty, spirituality, romance, luxury, wisdom, mourning, ceremony. Purple’s likeness has a lot to do with its use in history. The colour was expensive and took a long time to create, therefore only royalty or the wealthy could afford purple-coloured fabrics. Its ceremonious usage, such as the Purple Heart (awarded to those killed or wounded in the military). When lighter shades are used, it is quixotic and sweet. Pink represents optimism, calm, nurture, love, romance, femininity, softness. Pink is often used in situations which require calmness or optimism. The colour pink recalls well-known phrases such as “rose-coloured glasses” and “tickled pink.” It is also undeniably related to young girls. Since it is a more watered down version of red, it has a lot of the same qualities as that colour, just not as intense. Red is passionate, whereas pink is romantic. Brown represents earth, nature, simplicity, comfort, rugged, sincerity, reliability, dependable, stability. In design, brown is often linked to the environment. When worn, it can sometimes represent sincerity or dependability, but can sometimes give a sense of lack of authority. Black represents sophistication, elegance, formality, authority, depth, fear, evil, mystery, sadness, anger, mourning, death. Because of its use in ceremonious clothing such as graduation gowns and tuxedos, black is seen as a formal colour in fashion. Black’s relation to night and darkness also gives it a sense of mystery with a touch of evil that relates to the fear of the unknown. Edit Share